The Middle Daughter

The Middle Daughter is exclusively a girls wear brand for ages 2 -14 years. The concept is to create styles that draw the eye. An innate love of the paired back is blended with the itch to stand out to offer a unique proposition for the modern girl.

A well-made garment is a focus, as is sustainability, thus all production is in Europe.

The distinctive handwriting of the former brand is evident yet imbued with this pared-back spin. As is the mindset; less obsessive about building an empire and more inspired to simply enjoy journeying with this new girl, wherever she may choose to go.