The Middle Daughter

The Middle Daughter is exclusively a girl's wear brand for ages 2 -16. The concept is to create styles that draw the eye. An innate love of the paired back is blended with the itch to stand out to offer a unique proposition for the modern girl. Previously known as the No Added Sugar group, the distinctive handwriting of the former brand is evident yet imbued with this pared-back spin. As is the mindset; less obsessive about building an empire and more inspired to simply enjoy journeying with this new girl, wherever she may choose to go.

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